Utopia Airways

Concept Overview

The outlet shopping industry has undergone a true metamorphosis of late. The entry of upscale brands, the wide variety of retail chains at factory outlets, the emergence of a new breed of shopper looking for deals in buying products directly from manufacturers and designers; all have combined to re-create this retail niche. Top retailers such as Gap, Guess, Armani, Versace, Benetton Nike, Adidas, Puma, Mexx, Tommy Hilfiger among many are debuting outlet concepts and expanding.

The long-proven concept that originated in the United States in 1980 and the trend towards smart-shopping is unbroken. The increase in the number of factory outlet centres in Europe clearly underlines this development and this centre type increasingly gains acceptance in Europe. Post-accession EU countries in Central and Eastern Europe are also prime candidates for the retail concept where brand-name merchandise can be purchased at 30-70% discounts. The success of factory outlet centres confirms the trend towards “smart shopping”. Trends indicate that smart shopping, synonymous with a strong price/quality orientation in shoppers’ buying practices, will become more prevalent. Besides the focus on discount prices, the consumer’s behaviour is also marked by the idea of shopping as an experience. To “hunt” for the best price for merchandise of reasonable quality is more than ever an intrinsic part of the shopping experience.

The underlying philosophy of factory outlet malls is based on two main elements:

  1. The articles sold are of high quality, with brand names that are familiar to the public and represent a certain value.
  2. These brand-name articles are sold at a reduced price. All of these countries are characterised by an existing strong position of renowned international companies dealing with operation of commercial centres and hypermarkets, such as Tesco, Carrefour, Metro, Makro, etc.

It is, however, a matter of fact that the outlet centre concepts are at their beginnings in the Czech Republic, and in the case of right location, project visualisation and coordination of negotiations with potential tenants it is possible to achieve the results expected.

Welcome to EXIT 66

Outlet Centre...

The outlet centre is a form of shopping centre that provides customers with goods at least 30% cheaper compared to standard prices.

The basic philosophy of outlet centres is based on two main principles: high quality, represented by brand name goods that are known to the public, which represent a certain price and value and at the same time, significantly lower prices for these goods. The first outlet centres opened in the United States in the 1980s.

The concept first spread to Great Britain and then began to gradually spread throughout Europe from the mid 90s, including to the Czech Republic, which has seen a boom in this area in recent years.

Exit 66...

is a new outlet centre that will not only offer attractive and brand name goods by renowned producers at year round discounts from 30 to 90%, but also numerous other possibilities for customers to spend their leisure time.

Approximately 70% of the total 18,000 m2 is intended for fashion, 15% for restaurants and fast food outlets. The remaining area will be devoted to services, leisure and the home.

The unique design is thematically divided into 5 areas, each representing a major world fashion metropolis. The project also includes an essential 1,075 parking places. The entire project is expected to be completed by the end of 2007. Further stages are planned in the future.

Located on the D1 motorway ...

The D1 motorway from Prague to Brno is one of the most frequented communications in the Czech Republic; transporting circa 80,000 people every day in both directions.

Exit 66 will be visible from the motorway and will be located by the slip road to the City of Loket. The location of is precisely in the middle of the Czech Republic, with over 4.1 million people having access with in a 90 minute radius.

The principle of Outlet Shopping Centers is not to locate in large cities or their close vicinity, where there is an enormous saturation of the commercial market, but in close proximity to major arterial highways. The outlet centre is located in Brzlice – Loket, on the 66th kilometre of the D1 motorway from Prague to Brno. The centre is ideally accessible from all directions. It is 40 minutes from Prague and it is a mere hour’s drive from Brno.

 
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